Developed Agriculture Farm Business Plan
Industry and Market Analysis
SDC Agro Ltd. Gears Up for High-End Market Access with DevMaker Consulting’s Support
Integrating smallholder farmers with high-end markets:
SDC Agro Ltd. embarks on a project, “Integrating smallholder vegetable clusters to high-end markets in Faridpur and Rajbari Districts,” with support from Chemonics International and USAID. This initiative aims to train farmers in Good Agricultural Practices (GAP) to produce safe, high-quality vegetables for premium market access. This creates a win-win situation: SDC Agro generates profit, consumers receive safe produce, and producers earn fair prices.
DevMaker Consulting: Building a Profit-Oriented Business Model:
DevMaker Consulting developed a comprehensive business plan for SDC Agro Ltd., including a market research component. They conducted a baseline study among 225 consumers in Dhaka and Faridpur to understand their behavior, demand, price expectations, and challenges related to purchasing fresh, additive-free vegetables.
Consumer Insights:
The survey revealed valuable insights into consumer preferences:
Non-adherence to GAP standards:
66% of buyers purchase vegetables 1-3 times a week, while 35% buy daily or 4 times a week.
Popular vegetables:
Gourd (227 responses) was the most popular winter vegetable, while red chili (227 responses) was a common year-round purchase.
Purchase channels:
54% of respondents buy from local markets, 9% from vegetable vans, 19.5% from both vans and markets, 1.33% from supermarkets, and 1.33% through home delivery.
Perception of additive-free vegetables:
42% believe they do not buy additive-free vegetables from current markets, 35% are unsure, and 23% believe they do.
Willingness to pay extra for organic vegetables:
52.4% are willing to pay extra for organic vegetables, 28% are undecided, and 20% are unwilling. Building a Strong Foundation:
These insights are crucial for SDC Agro Ltd. to:
Tailor their production:
Focus on growing vegetables in high demand.
Develop effective marketing strategies:
Target consumers willing to pay premium prices for safe, high-quality produce.
Choose appropriate distribution channels:
Reach consumers where they already shop for vegetables.
Empowering Farmers, Serving Consumers:
By leveraging DevMaker Consulting’s expertise and the valuable consumer insights gathered, SDC Agro Ltd. is poised to achieve its goals of integrating smallholder farmers into the high-end market, creating a sustainable and profitable business model, and delivering safe, high-quality vegetables to consumers. This initiative will contribute significantly to the development of the agricultural sector in Bangladesh and improve the livelihoods of farmers and consumers alike.