Introduction

The project titled ‘Market System development of safe poultry and poultry products’ jointly financed by Palli Karma-Sahayak Foundation (PKSF) and the International Fund for Agricultural Development (IFAD) will be implemented in 3 (Sadar, Jazira & Naria) Upazilas of Shariatpur and 1 (Shibchar) Upazila of Madaripur district by the organization of SDS. The project will be working to increase income, ensure food security, and improve family nutrition of marginal and small farmers and poultry related backward and forward market entrepreneurs. The sub-project will also work on value addition at various levels, expansion of financial services for enterprise development, and strengthening of the institutional framework for the development of safe eggs, meat, and meat products of the value chain. Efforts will be made to scale up and expansion of enterprises through efficient production methods and strong market linkages of marginal and small farmers. If the sub-project is implemented, the income of 70 percent of the entrepreneurs will increase by at least 50 percent and 30 percent of the project members will be able to add nutritious food to their regular diet.  

The value chain analysis of the sub-sector has been undertaken while taking up the sub-project. The initial study found several constraints to the development of the livestock sub-sector, the problems in the project area are – inadequate supply of purebred chicks & quality feeds, conventional farming management, poor farm biosecurity, lack of quality livestock services, untrustworthy poultry & egg production, poor processing facilities, lack of ICT & financial services, improper use of farm waste and poor market linkages for safe egg and meat production and so on. Besides, it is not possible to sell locally produced animal products at competitive prices. There are 9.5 thousand farmers under the sub-project and 0.5 thousand service providers in strengthening backward and forward markets. Working to solve the problems mentioned in the project area will increase the sales of safe eggs, meat, and meat products by at least 30 percent and increase net profit by at least 20 percent of 80 percent of the entrepreneurs.