DevMaker Consulting Develops Branding and Market Strategy for SDC Agro Ltd.’s “Shotej” Brand
Empowering Farmers, Delivering Safe Vegetables:
DevMaker Consulting has designed a comprehensive branding and market promotional tool development program for SDC Agro Ltd., a subsidiary of the Society Development Committee (SDC). SDC Agro Ltd. operates 83 branch offices, primarily in the southern delta region of Bangladesh. With a microfinance portfolio exceeding USD 486 million, of which 48% are agricultural loans, SDC Agro Ltd. supports 16,000 smallholder farmers cultivating high-value and exotic vegetables in the Faridpur district.
Addressing market gaps:
Responding to a critical market need for quality vegetables, SDC Agro Ltd. introduces its new brand, “Shotej.” This brand promises to deliver safe, premium vegetables grown by trained farmers following Good Agricultural Practices (GAP) standards. This initiative aims to address two key market challenges:
- Limited availability of high-quality vegetables: Consumers often lack access to safe and additive-free vegetables, compromising their health and well-being.
- Non-adherence to GAP standards: Many producers lack the knowledge and resources to implement GAP practices, leading to potential health risks and environmental concerns.
Data-Driven Analysis for Market Success:
Prior to brand launch, DevMaker Consulting conducted comprehensive market analyses leveraging PESTEL and Porter’s Five Forces frameworks. These analyses provided valuable insights into the market landscape, revealing a significant opportunity for SDC Agro Ltd. to establish itself as a leading provider of safe, high-quality vegetables.
Brand Strategy and Implementation:
DevMaker Consulting’s work encompassed:
- Brand Strategy Development: Creating a well-defined brand strategy aligned with SDC Agro Ltd.’s mission and vision and resonating with target audiences.
- Brand Identity Design: Establishing a distinctive brand identity, including logo, brand colors, and messaging, effectively communicating the brand’s values and positioning.
- Market Launch and Implementation Guidance: Providing comprehensive guidance on launching the “Shotej” brand successfully, including marketing campaigns, distribution channels, and promotional strategies.
Building a Sustainable Future:
The “Shotej” brand launch represents a significant step toward ensuring the availability of safe and premium vegetables in Bangladesh. By empowering farmers through GAP training and providing them with access to markets, SDC Agro Ltd. aims to:
- Improve public health: Ensure access to safe, nutritious vegetables for all.
- Empower farmers: Enhance the livelihoods of smallholder farmers through increased productivity and income.
- Promote sustainable agriculture: Encourage the adoption of environmentally responsible practices within the agricultural sector.
DevMaker Consulting is proud to partner with SDC Agro Ltd. in this impactful initiative. By leveraging its expertise in branding and market strategy, DevMaker Consulting is committed to contributing to the success of the “Shotej” brand and the overall development of the agricultural sector in Bangladesh.